In this episode, Oded Kovach, CTO of Unipaas, explores the four stages most management software platforms experience on their payment journey: 1️⃣ Avoiding Payments – staying focused on core product and pushing payments aside. 2️⃣ Moving Payments – plugging in a quick integration when users demand it. 3️⃣ Touching Payments – negotiating small margins but still lacking control. 4️⃣ Owning Payments – embedding payments directly, unlocking revenue, control, and stickier customer relationships. 💡 Oded illustrates this evolution with Shopify’s story: from launching a snowboard store, to building Shopify in 2006, and then transforming the business model in 2013 with Shopify Payments. That shift turned payments from a side feature into a strategic growth engine, ultimately driving most of Shopify’s revenue and boosting merchant ARPU 5x. The key takeaway? Owning payments changes everything. It makes your platform critical infrastructure, scales revenue with transaction volume, and even boosts valuation multiples. 👉 Whether you’re just starting or scaling, the question is: Where are you on your payment journey?

In this episode, Oded Kovach, CTO of Unipaas, explores the four stages most management software platforms experience on their payment journey: 1️⃣ Avoiding Payments – staying focused on core product and pushing payments aside. 2️⃣ Moving Payments – plugging in a quick integration when users demand it. 3️⃣ Touching Payments – negotiating small margins but still lacking control. 4️⃣ Owning Payments – embedding payments directly, unlocking revenue, control, and stickier customer relationships. 💡 Oded illustrates this evolution with Shopify’s story: from launching a snowboard store, to building Shopify in 2006, and then transforming the business model in 2013 with Shopify Payments. That shift turned payments from a side feature into a strategic growth engine, ultimately driving most of Shopify’s revenue and boosting merchant ARPU 5x. The key takeaway? Owning payments changes everything. It makes your platform critical infrastructure, scales revenue with transaction volume, and even boosts valuation multiples. 👉 Whether you’re just starting or scaling, the question is: Where are you on your payment journey?

In this episode, Oded Kovach, CTO of Unipaas, explores the four stages most management software platforms experience on their payment journey: 1️⃣ Avoiding Payments – staying focused on core product and pushing payments aside. 2️⃣ Moving Payments – plugging in a quick integration when users demand it. 3️⃣ Touching Payments – negotiating small margins but still lacking control. 4️⃣ Owning Payments – embedding payments directly, unlocking revenue, control, and stickier customer relationships. 💡 Oded illustrates this evolution with Shopify’s story: from launching a snowboard store, to building Shopify in 2006, and then transforming the business model in 2013 with Shopify Payments. That shift turned payments from a side feature into a strategic growth engine, ultimately driving most of Shopify’s revenue and boosting merchant ARPU 5x. The key takeaway? Owning payments changes everything. It makes your platform critical infrastructure, scales revenue with transaction volume, and even boosts valuation multiples. 👉 Whether you’re just starting or scaling, the question is: Where are you on your payment journey?

In this episode, Oded Kovach, CTO of Unipaas, explores the four stages most management software platforms experience on their payment journey: 1️⃣ Avoiding Payments – staying focused on core product and pushing payments aside. 2️⃣ Moving Payments – plugging in a quick integration when users demand it. 3️⃣ Touching Payments – negotiating small margins but still lacking control. 4️⃣ Owning Payments – embedding payments directly, unlocking revenue, control, and stickier customer relationships. 💡 Oded illustrates this evolution with Shopify’s story: from launching a snowboard store, to building Shopify in 2006, and then transforming the business model in 2013 with Shopify Payments. That shift turned payments from a side feature into a strategic growth engine, ultimately driving most of Shopify’s revenue and boosting merchant ARPU 5x. The key takeaway? Owning payments changes everything. It makes your platform critical infrastructure, scales revenue with transaction volume, and even boosts valuation multiples. 👉 Whether you’re just starting or scaling, the question is: Where are you on your payment journey?