In this episode, we sit down with Rob Smith, co-founder of Slick, to explore a powerful shift happening in the world of management software: moving from feature-led to education-led growth.

Rob shares why he believes the future of SaaS isn’t just about building great functionality — it’s about teaching people how to actually use it. We talk about the growing appetite for actionable, human-centric content that goes beyond glossy testimonials and dives into real use cases, customer hacks, and practical advice.

From the blurred lines between B2B and D2C, to the influence of short-form content and creator culture on today’s software buyers, this episode is packed with insights on how brands can position themselves as trusted authorities — not just vendors.

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