What truly makes management software stand out? Is it the features, the efficiency, or something deeper?

In this episode, we uncover the secret ingredient that transforms a 'good' software into an industry-leading one: emotion.

Theo Merlin, COO of Magic Booking, captures this idea perfectly:

"A good management software becomes industry-leading when it’s not just usable but loved. When there’s a spark of emotion towards your software, it becomes a part of your users' environment, ecosystem, and day-to-day ways of working, fostering an emotional connection, differentiating it from the competition."

So, how do you create this kind of emotional connection? How do you build software that people don’t just use - but love?

Stay tuned as we break it all down in today’s conversation!