When a late-night band rehearsal turned into a booking nightmare, Andy Callaghan realised something big — music studios desperately needed their own management software. In this episode, Andy shares the moment that sparked the idea for Jammed, a platform purpose-built for creative spaces, and how his background as both a web developer and a musician helped him see the opportunity others missed. But this isn’t just a founder origin story. Andy also breaks down the unique pricing model that keeps his customers loyal and growing — charging only for online bookable rooms. It’s a simple, customer-first approach that lets studios start small, expand at their own pace, and often grow into “negative churn,” where upgrades outpace cancellations. From turning frustration into innovation to designing a business model that customers actually love, Andy’s journey is packed with lessons for founders, SaaS builders, and anyone looking to turn a niche problem into a scalable product. Whether you’re chasing your first paying customer or figuring out how to keep them for the long haul, this episode is a must-listen.