In this episode, we dive into a powerful mindset shift: start centering your users' success by empowering them on how to grow their business, this will make your product stand out in a crowded market.

We're joined by Giorgia Capoccia, founder of ZenpPass, a platform for holistic, and wellness experts helping them manage their businesses. Giorgia shares how ZenPass goes beyond product walkthroughs to deliver real, measurable business growth for its users, and how every management software company can adopt this approach.

Together, we explore:
- Why feature-focused marketing falls flat
- The role of education in long-term product adoption
- How to build empowerment into every user interaction
- Real-world examples of turning users into growth drivers

If you're a management software leader looking to move from “explaining” to empowering, this episode is the one for you