In this episode, Zakaria Mansour, co-founder of a successful SaaS company, shares valuable insights on the critical difference between users and clients and why focusing on the client is key to scaling your business. He explains how, early on, he made the strategic decision to reject potential clients who weren’t the right fit for his software, despite their potential revenue.

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Zakaria emphasizes that while users (like employees or gym members) are vocal and give feedback, it’s the client—the one signing the contract and paying the bill—that truly matters. He discusses how focusing on a niche market and offering comprehensive solutions can significantly increase the annual customer value (ACV).

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Key Takeaways:

• The difference between users and clients, and why clients should be your primary focus
• How focusing on the right clients can boost your ACV and drive long-term growth
• Why saying no to the wrong clients is a key part of scaling successfully
• The value of diving deep into a niche market for increased profitability

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This episode is perfect for SaaS founders or anyone in software looking to refine their strategy and grow their business. Tune in for actionable advice on prioritizing client relationships to achieve greater success.

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