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Your Ultimate Guide to Embedded Payments in 2025

October 7, 2025

Key takeaways

  • Embedded payments are transforming SaaS platforms by turning transactions into a core revenue driver, not just a feature.

  • Platforms that integrate embedded B2B payments gain better retention, new monetisation opportunities, and deeper customer loyalty.

  • With providers like Unipaas offering PayFac-as-a-Service, SaaS companies can embed payments quickly, without the burden of compliance or infrastructure.

What are embedded payments?

Embedded payments are financial services built directly into a platform’s workflow. Instead of redirecting users to an external checkout or third-party site, the payment experience is delivered natively within the platform.

For SaaS businesses, this means:

  • Customers transact without leaving the product.
  • Payments are branded under the platform’s identity.
  • Data flows seamlessly into reporting and reconciliation.
  • Platforms unlock new monetisation streams by taking a margin on transactions.

From accounting platforms to booking systems to vertical SaaS products, embedded payments for platforms are quickly becoming the norm.

Why embedded payments matter in 2025

Digital payments are no longer just about convenience; they are about control, revenue, and retention. Platforms that own payments are platforms that grow faster.

1. Monetisation by design

With embedded payments, platforms can set their own pricing models — such as charging merchants a flat rate and capturing the margin. This creates predictable, recurring revenue tied to transaction volumes.

2. Improved customer experience

Seamless checkouts reduce friction and boost conversion rates. For B2B platforms, embedded payments simplify invoicing, recurring billing, and subscriptions — directly inside the workflow.

3. Stickiness and retention

When merchants rely on your platform not just for operations but also for payments, they’re far less likely to leave. Tokens, mandates, and payment history become part of the long-term relationship.

4. Speed to market with PayFac-as-a-Service

Building payments infrastructure in-house can take years and expose you to compliance risk. With a managed provider like Unipaas, SaaS businesses can integrate quickly, outsource complexity, and launch in weeks instead of months.

5. Embedded lending opportunities

Beyond payments, platforms can embed lending services — such as cash advances or flexible financing. This helps merchants grow, while increasing loyalty and creating a new monetisation layer.

Examples of embedded payments in action

  • Management Platforms: Offering Apple Pay, Google Pay, Direct Debit, and Open Banking inside the platform.
  • Marketplaces: Supporting split payouts, escrow, and real-time reporting.
  • B2B SaaS Tools: Automating recurring billing and reconciliation for subscription models.
  • Accounting Software: Embedding invoice payments directly to improve cash flow.
  • Booking Platforms: Enabling one-click payments at checkout to reduce drop-off rates.

Why partner with Unipaas for embedded payments?

Unipaas provides PayFac-as-a-Service, enabling platforms to:

  • Launch Fast: API-first integration for cards, wallets, direct debit, and open banking.
  • Stay Compliant: Fully managed KYC/KYB, PCI DSS, AML, and fraud protection.
  • Monetise at Scale: Capture margin on every transaction with simple, transparent pricing.
  • Enhance Experience: Deliver branded, seamless payment journeys under your own platform.
  • Expand Beyond Payments: Add embedded lending and other financial services to create deeper customer relationships.

FAQs

What factors should I consider when choosing an embedded finance partner for my SaaS business?

Look for scalability, modularity, and compliance. A good partner should manage PCI DSS, KYC/KYB, and fraud risk for you, while offering API-first integration and proven support for multiple payment methods.

How can my platform benefit from using PayFac-as-a-Service like Unipaas?

PayFac-as-a-Service gives you the power of a payment facilitator without the heavy lifting. Unipaas handles compliance, onboarding, and risk, while you monetise payments, improve stickiness, and strengthen your brand.

How to integrate lending services into a SaaS product?

Through embedded finance providers, you can add lending services such as cash advances or flexible credit. These can be surfaced in your platform’s dashboard, giving your merchants access to funding when they need it — and positioning you as a growth partner.

What regulatory challenges should SaaS platforms expect when embedding payments?

Platforms need to comply with regulations around payments, data protection, and fraud. With Unipaas, these challenges are managed for you as part of a fully managed service, so you can focus on scaling.

Can I monetise embedded payments and still keep pricing simple for my customers?

Yes. Many platforms offer a flat processing fee to merchants, while retaining a margin behind the scenes. This keeps pricing transparent and predictable for your customers, while ensuring you unlock new revenue streams.

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